Since we are currently working on “reinventing” commercials, I thought I would look in to some works that involve cutting, dubbing, flipping, and more this week. One theme I noticed on rhizome.org–for some reason, artists really seem to like using the 90’s television show Full House as their material. That observation aside, the video Light Is Waiting (2007) by Michael Robinson uses very interesting techniques, though it is at times jarring and painful to watch-literally-because of the highly saturated and vibrant colors.
Robinson utilizes found footage from Full House, involving multiple different scenarios, to create one video piece about 10-minutes long. The initial scene involves two of the main characters, who are young girls, trying to carry a T.V. up the stairs, yet drop it to the ground below. As the T.V. is about to crash, Robinson interrupts the feed with a sound akin to loud static from a radio and the rapid blinking of a bright blue background (that’s the part that hurt my eyes).
From there on out, Robinson slows down the rest of the found footage to create voices that are long, low, and drawn out, and the visual alternates between slowed down and transparent footage of Full House when they are on an island and rapidly blinking solid colored backgrounds.
These artistic decisions are interesting to say the least, and also ones that I do not fully understand-probably because this is my first time trying to work with video footage. I thought it was very effective how right as the T.V. was about to crash from the original footage, Robinson interrupted with jarring, in your face, sound and color. It highly dramatized the situation, which is what I believe the whole video does for various scenes of Full House.
What was especially effective to me was when Robinson slowed down one of the characters’ voices that said “It’s ok. You can tell me anything.” He made what are often used as reassuring words sound almost creepy, causing the viewer to question the true motive behind such a phrase.
The next scene with the cast on an island with natives. Robinson mirrored many of the images during this sequence and made them almost transparent. I found this mirroring and transparency highly effective to (what I think may be) Robinson’s message regarding this kind of family sitcom shows. It had a kind of redundancy that may serve to point out the redundant and cliched plot line of many of these shows. I’m still not sure what the flashes of brightly colored light was for during the rest of the video, except to maybe hurt my eyes. It caused me, and I’m assuming some other people, to look away.
All in all the video used techniques that we may be using in making our commercials, and it was helpful to see these in action-even if I don’t understand the real meaning of the video.